Brand Refinement
Brand Refinement
Brands always need consistent monitoring and, occasionally, makeovers, but they rarely need extreme change. Whether brand messaging needs elevated expression through improved copy, visual assets and website features, or it needs an improved process for permeation in marketing campaigns and materials, I have over a decade of experience in analyzing the big picture of brands and slicing it into a serving size for every interaction.
Even in the early years of my career which were spent as a sales trainer and curriculum creator, brand connection was a central focus. Selling someone on a one time purchase has no long-term enrichment for their life or the life of the business. However, if they connect to the brand, they will return again and again.
This belief inspired and informed the success that made me the right fit to take on roles including Director of Database Marketing & Merchandising and then Senior Brand Manager.
Through this position I was responsible for envisioning and maintaining the resources needed for cross-division communication of a coordinated brand look, feel and message. This was accomplished through label redesigns, oversight of a website rebuild (which was completed in just 6 weeks!), management of all images and copy produced and cross division team management.
Special care was taken to keep the brand familiar yet bring on the best and most loved features and connection points.
Are the best attributes that connect with customers well articulated and featured throughout all touchpoints within your business? I can help your business!
Experienced In:
Logo Rejuvenation
Label Redesign
Asset Deck Creation
Copy that Connects & Highlights Best Attributes
Multi-Division Process Establishment for Brand Enhancements to be Well Communicated
Partner with Me to Bring Your Brand to Life.
If you have a job or role that you would like to discuss, just click the following button and drop your contact info.
I will be in touch soon!